Valuing itself on the purest strands of hair and quality customer service, HairGenetiCKS recently launched a campaign, “Revamp,” making over its brand and image. After a blowout summer of great discounts and promotions, their main focus is customer satisfaction remain first.
The overall goal is “revamping in promotion, photo-shoots, website makeover, and our overall inner workings, it is basically remaking a name for ourselves,” states CEO, Chasity Mims.
“Most companies in today’s hair business are not held reliable for bad hair or customer service, we want to guarantee the customer is pleased.” She takes pride in the reputation of her brand and this sometimes meant paying out of pocket.
Building relationships has been the key to her thriving company and she has traveled the globe bringing overall satisfaction to her clients.
“The one thing that’s amazing is the networking. The hair business has introduced me to people I would have never met and provided me with an opportunity to cross promote,” she says.
Attributing the brand’s success to her team of HG Dolls, Chasity mentions, “I have ladies who keep me motivated. Their like young marketing gurus and have helped this company survive.”
She advises to future entrepreneurs, “Do it yourself. Business can make or break relationships. The number one thing is plan wisely and prepare for defeat… It has taught me how to accept the word no, be prepared for constructive criticism, and definitely have guide along the way.”
Be sure to check out Chasity and the Hairgeneticks team at www.hairgeneticksext.com or Instagram @hairgenetiCKs.
The overall goal is “revamping in promotion, photo-shoots, website makeover, and our overall inner workings, it is basically remaking a name for ourselves,” states CEO, Chasity Mims.
“Most companies in today’s hair business are not held reliable for bad hair or customer service, we want to guarantee the customer is pleased.” She takes pride in the reputation of her brand and this sometimes meant paying out of pocket.
Building relationships has been the key to her thriving company and she has traveled the globe bringing overall satisfaction to her clients.
“The one thing that’s amazing is the networking. The hair business has introduced me to people I would have never met and provided me with an opportunity to cross promote,” she says.
Attributing the brand’s success to her team of HG Dolls, Chasity mentions, “I have ladies who keep me motivated. Their like young marketing gurus and have helped this company survive.”
She advises to future entrepreneurs, “Do it yourself. Business can make or break relationships. The number one thing is plan wisely and prepare for defeat… It has taught me how to accept the word no, be prepared for constructive criticism, and definitely have guide along the way.”
Be sure to check out Chasity and the Hairgeneticks team at www.hairgeneticksext.com or Instagram @hairgenetiCKs.
